Real Estate Consultants Hub

Our Local Network of Excellence!

Blog Post New Entry

EXIT Imperial Realty at EXIT Convention in Nashville, TN!

Posted by Jay Goyal on October 27, 2015 at 2:40 PM Comments comments (0)

Part of our Exit Family with Founder and CEO of EXIT Realty (middle) at the Exit Convention in Nashville, TN!!, Very proud of our professional hard-working Realtors from the Imperial Valley County in California! ( Jay Goyal,  Salvador Carrillo, Cesar Macias, Luis Vargas)

Interested in selling or buying a house in Imperial Valley, CA? We are here to serve you!!
Check out our listings HERE !!

 

 

4 Thing to Consider When Blogging

Posted by JohnnyMorrow on January 23, 2015 at 12:25 PM Comments comments (0)

Real Estate Blog Rules

This is the second in a multi part series on real estate blogging. Go here to see the introduction: Intro to real estate blogging. Before you start blogging, take some serious time to determine who your target audience is going to be. Which niche do you want to receive leads from.

First, what is your goal for blogging?

My goal was to have my website appear on page one of Google. If I get to page one, then I will receive real estate leads, based on how my blog interacts with my website. I hope this is your goal as well. If it is not, maybe you just need a newsletter to go out to your database.

Second, is the market I am considering always going to be there?

When I decided on seller financing, I had investors in my pocket who wanted to hold the notes, so it was an easy decision. When the laws changed, many of those investors went away, and making a sale became more difficult. So my advice is to choose to go after something tangible, that will always be available, and in demand. Just a few examples may be an area of town, subdivision, gated community, condo development, water front properties, golf course homes, Victorian style, acreage, etc, etc… Stay away from basing your blog on things that lawmakers can change, such as owner financing or temporary rebates. If you want to blog about those items, and it is a good idea, go ahead, but don’t make it the main focus of your blog.


Third, how big is the market?

This is important. If you love old rustic homes that have no indoor plumbing but use an outhouse, that’s great. But is there a market for that? Do people want to buy a home with no indoor plumbing? Well maybe if you live in Amish country in Pennsylvania, but then you would have to do flyers. The Amish are not going to be on the internet. J If the neighborhood or area you choose only has 25 homes, well there may not be enough market to make the time commitment worth it. On the other hand the market can be too big. If you think you’re going to blog about homes in New York City, you will never get to page 1 of Google, maybe even not page 100. Trulia, Zillow, Realtor.com and many other big name big money companies have the money and resources to target this big name. Go do a Google search and you will see. So go for a market that you know, that the big guys don’t have a monopoly on. It will take some research, but you will be glad you did.

Fourth, is the physical location of the Niche manageable and worth your time?

If you choose an area to blog about, how close is it to you? If it’s 60 miles away, will it be convenient to get to and show homes? Maybe it has great numbers, high sale price, low days on market, new infrastructure and a host of other things. But is it worth a 4 hour commute to show a home? So make sure the area or niche you choose will be manageable over the long run. Missing your kids games, or dinner with your spouse because your niche is all over the county, or the area is 2 hours away, does not make for a good home life. I chose the neighborhood I live in, and man, that was a blessing.

And fifth, do people actually move in this area?

According to NAR people move on average every 7 years. This number does not fluctuate much. So make sure the area or niche you are targeting hits at least this number, or of not, the sales price is worth it. We have a neighborhood near our office that we would use for training. We would door knock there to get agents used to talking to people and handle some rejection. We found out quickly that no one was moving. When we went back to the office and did our research, we found that there were only 8 sales a year in a neighborhood with about 150 homes. People did not move in this neighborhood. Needless to say, we did not work that neighborhood anymore. Make sure and do the research on the areas you choose. Doing a real estate blog takes time and commitment. Make sure it’s worth your time. And when the leads start coming in, make sure you are keeping track of them. Use TrackTheLead.com or some other CRM system. If not, your just wasting your time.

Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To Trackthelead.com/trial and give them a try.



Should I do a Real Estate Blog?

Posted by JohnnyMorrow on January 22, 2015 at 2:40 PM Comments comments (0)

Using a Real Estate Blog for Generating Leads


I am often asked by real estate agents I am training, “Does Blogging work?” Well the simple answer is yes, it does work. Then I ask them how long before they think they will receive leads from blogging. The answer here varies, but is usually way too hopeful. They tell me a few weeks to a few months, some even look at me somewhat confused and say, “ Immediately? “

I do not want anyone to have misgivings about blogging. You will not receive leads immediately. Depending on who your target market is, leads will start coming in between 4 and 9 months. Yes, 4 and 9 months. And this will only happen if you’re consistent in your blogging.

To give you some back ground, I started a real estate blog in April of 2012. My goal was to have my website on page 1 of Google. I had two niche markets I was going after. The first niche was seller financing, which it took me 2 months to get my website to page 1 of Google for that search term. I still receive leads from the work I did for this search term, and I have not blogged for the last two years. The other search term was Timberwood Park, which is a subdivision in San Antonio. It took me 7 months to get to page one on Google for this search term. The great thing about being on page one, the leads come in. It takes work, but the leads come in. And if you stay consistent, it just keeps happening. In full disclosure, when I stopped blogging consistently, I started dropping pages.

I am doing a multi part series on blogging. I will be covering the following material:

And don’t forget the most important aspect of real estate, the follow up. Make sure when the leads are coming in, you aren’t wasting them. TrackTheLead.com is a simple and inexpensive way to keep up with your leads. Give it a try.

Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To Trackthelead.com/trial and give them a try.



Choosing the Best Real Estate CRM

Posted by JohnnyMorrow on June 26, 2014 at 3:20 PM Comments comments (0)

 

Whether you’re a new Realtor who’s looking for a way to manage all your new contacts, or a seasoned vet who’s fed up with your current system, having a good customer relationship management (CRM) solution is crucial in today’s market. Here are a few tips for sifting through all the options to find the best CRM for you and your real estate business.

 

 

 

Know what you need and what you don't

 

 

Before committing to a real estate CRM, it’s important to determine what you want out of your software. Some will recommend a solution that takes care of every aspect of the sales and marketing process (we call these power users); others say these all-in-one applications tend to be mediocre at everything. We at Track The Lead have found the sweet spot to merge simplicity and power.

 

 

Whatever your opinion, it’s important to decide how many bells and whistles you really need—and are willing to pony up the cash for. Do you just want an easy way to manage your contacts? Are you interested in tracking, managing, mailing, temptlating and other things you might never use? Do you want web building and marketing tools on top of that? Answer these questions before diving in, and you’ll save yourself time, money, and headaches in the long run.

 

 

 

Make sure it comes with the right training

 

 

Sure it's simple and easy to use but no matter how easy it is to use their will always be questions. Make sure a CRM comes with the right training videos to get you going. As we are all visual learners this helps tremendously with setting up a new system. Training also comes in handy when learning the right kind of tactics in order to use our CRM to the fullest. Here at Track the Lead we not only build a high quality system, we teach you how to use it backwards and forwards.

 

 

We also train on tactics that involve new marketing through social media and blogging. We give you the tools and the tricks to accelerate your business to the next level. Make sure to sign up through our newsletter to get up to date coverage.

 

 

 

Keep it simple and lightweight

 

 

Unfortunately, many real estate CRMs focus so much on trying to solve all your problems that they create new ones with respect to usability. The best CRMs strike a balance between function and form, offering just enough valuable features but not so many that the user interface is difficult to understand.

 

 

While complex, feature-rich software may have been the order of the day ten years ago, the advent of mobile devices and apps has made simplicity a key virtue. Indeed, one strategy for gauging a CRM’s user interface is to evaluate the mobile apps and solutions it offers. If they’re strong, the company probably has its UI priorities in order; if they’re weak or nonexistent, it may reflect a thorny desktop app.

 

 

 

How to Manage Leads with your Real Estate CRM part 2

Posted by JohnnyMorrow on June 26, 2014 at 1:50 AM Comments comments (0)

Welcome Back!

 

Here is the second installation of how to manage your leads with your Real Estate CRM.

 

Keep in mind these are my opinions and what has worked for me. Take all, part or none of my advice. It is up to you. 

Let’s review the first two rules Discussed in the last blog: How to Manage Leads with your Real Estate CRM 

Rule #1.  Put all leads in your database 

Rule #2.  Give yourself permission to delete bad leads.  And use it!  Read the last blog to fully understand what I mean. 

Now I have leads in my database that I have made the decision to work with.  What do I do with them.  First I want to know when they are planning on moving.  Isn't this the most important question you can have answered during that first communication?  This is going to let you know how much time and effort you will put into them now. For example, John says he is moving his family here in a month because of a job relocation.  I need to pick up the urgency and meet with him right away, after a few qualifying questions.  Now compare that to the lead that says they are considering moving in a year.  I'll take that.  But my urgency is very low.  I treat these two persons very differently.  So these are the rules I use when following up:

 

Moving in a Year 

  • I email them monthly 

o   What do I send? 

o   Properties. The area they are moving to, or from. 

o   Tips on increasing their credit score, they have time. 

o   My Lenders information and testimony 

o   All my emails have an open ended question 

  • Call them once a quarter 

o   What do I talk about? 

o   Properties in their area of choice 

o   Increasing their credit score 

o   Are the properties they are receiving giving them good information? 

Moving in 6 Months 

  • Email them monthly 

o   Same as Above 

  • Call them Once a Month 

o   Same as Above 

Moving in 3 to 6 Months 

  • Email them bi-weekly 

o   Same as Above 

  • Call them Once a Month 

o   Same as Above 

I also try and meet all these folks that are more than 3 months out face to face at least once.  I do this by inviting them to the office.  Many times to go over their credit report, if I have it, or to view homes in the area they are considering.  Just some reason to meet them face to face.  I find that if I have shaken hands with them, the chances of them being my client goes way up, unless I don't like them.  As I email them and speak with them, I sometimes delete them, if it is not going to work out.

 

Now we are down to the moment of truth. The people that are moving in less than 3 months.  This is the gold.  All the other folks we are sorting through, to get to these guys.  Those moving in the next three months.  This is where my mortgage is paid.  This is vacation money.  This makes wifey happy, at least in my world.

 

These are my rules for these folks. 

  • Get them in the office ASAP.
  • If they can't get in the office, go meet them.
  • Have their loan done. 
  • The properties I am sending them, they must be opening them
  • I have to like them 

 

By having these rules, I find out who is going to move forward with me, and who is not.  If they are delaying, being wishy washy and wasting my time, I will call them out on it.  In a very nice way.  If they are unwilling to do the things at this point, 3 months or less, then they are not that serious.  I encourage you to only work with the folks who are serious.  If they will not have their loan done, they are not serious.  If they will not meet me at the office or a property, they are likely not serious.  If they are not opening the property emails I send them, they are likely not serious.  So find out.  And if they are not, DELETE. 

 

Did you notice there are not a lot of different things that I do?  The process is pretty much the same for all leads, just the time between contacts decreases.  I find if I do this, I can master these conversations and make sense to the prospects.  If I try to do too much, I have less time to generate and follow up with leads.  I don't have to be there best friend, I have to be competent.

 

Because what I do is so simple, I don't need a complicated Real Estate CRM that has 100 different functions.  I just need one that gets the job done.

 

Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To Trackthelead.com/trial and give them a try.  Oh and by the way, I am a co-owner of Track The Lead

How to Manage Leads with your Real Estate CRM

Posted by JohnnyMorrow on June 24, 2014 at 3:05 PM Comments comments (0)

Good Morning! Would you like to know how to make your Real Estate CRM more manageable? Well if so, stay tuned. I’m going to go through my rules for using my CRM.

I am a real estate broker and Trainer with Exit Realty in San Antonio. Working with Realtors I find that many get lost in the many tools and technologies that are available to them. So, with the agents we train, we keep things very simple. And when all else fails, keeping it simple works best.

I have adopted several rules for my Real Estate Database and lead management, which help me keep it, well, manageable. What I mean is, I don’t need 1000 leads in my database. I need quality propsects who are looking to buy or sale within the next year. Of course there are exceptions to this, which would be a farm area or a very niche market or past clients.

Rule # 1

Put all new leads in your database. Yes I know this goes against what I just said, but wait there’s more. I call and email these leads every day for three days. It’s like baseball. Three strikes and you’re out! If I do not get any response, I delete them. Which leads to rule # 2.

Rule # 2



Give yourself permission to delete people, or throw them in the trash. If people are rude, snotty, make you uncomfortable seem like they might break the law etc, etc. Don’t work with them. You run your own business. You can decide who you want to work with. If every time their name comes up you get a cringe in your stomach, why are they in your database? At first you may find yourself deleting more than you should, and that is o.k. As you get better at these conversations, and stronger in your stance, being able to tell people no, you may delete less and keep more folks in your database.

Think about these two rules. Apply them and you may find your life become more joyful.

More rules to follow in my next blog. Look out for it.

We created Track the lead as a simple solution for Realtors. Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To Trackthelead.com/trial and give them a try.

Very simple Real Estate CRM

Posted by JohnnyMorrow on June 22, 2014 at 1:40 AM Comments comments (0)


 

We asked a few users of their experience with TrackTheLead.com.  Here is what they had to say:

 

Valerie Wiliamson, Realtor San Antonio.  " I like that I was able to understand the data base, and use it quickly.  It is pretty straight forward.  The database I was using was o.k.  but not nearly as simple."

 

Reggie Hock, Realtor.  "I was using two real estate crm products, trying to figure out which one I wanted to use.  I was referred over to Track The Lead and really liked how simple it was.  I started using the program and stopped using the other two.  And I couldn't beat the price."

 

Helping to simplify Realtors lives by providing a tool that is simple and easy to use.  That's what we do.

 

 

Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functions, none of them are as simple. Go To Trackthelead.com/trial and give them a try.

Real Estate Databases are Difficult!

Posted by JohnnyMorrow on June 20, 2014 at 11:35 AM Comments comments (0)

You hear it time and time again, "Real estate database are difficult". What is the one thing you need to do in real estate to be successful? Lead Generation? No. In today’s real estate world obtaining leads is easy. If you have a hundred dollars, you can buy leads. Your broker will give you leads. You can do an open house, or place an add online. There are many ways to get leads. I see it every day. I see agents get 50, 100 or more leads a month. And then they barely squeak by. Why is that?

 

It’s because the leads suck. No, that’s not it. Are you kidding me, out of 50 or 100 people raising their hand telling you they are interested in buying or selling, you’re telling me they all suck? No way. Have you ever heard the saying:

 

“Fortunes in the Follow up.”

 

Well that saying is true. More so today than ever. I hear this complaint from many customers I have worked with, “The Realtor never called me back”. After one conversation, there was no more. Then I stepped in. And I followed up. And I made money.

 

So why is the follow up game so difficult? Because it’s complicated. Well at least that is what many people believe. They were told by their broker, or their sales manager, “Go get a database management system.” And they did. And man, I gotta tell you, from my own experience, most of the database systems are complicated. This one I looked into just recently was proud that they had a 115 page manual and 65 videos on how to use the system. I mean really. Does follow up have to be that difficult? One I used had 100 different email campaigns I could put people on. That is at least 1000 different emails. And many of them had to be changed with my information. Difficult? Yes. Cumbersome? Yes. I get into the mundane sometimes, but this was ridiculous. And that was just the email part. Not to mention the other 25 things I was told I should do.


 

Analysis paralysis

Analysis paralysis

 

 

 

I mean really. What do people looking to buy or sell want? Recipe cards right. No. Information. Information on the neighborhood they are moving into, or out of. Or if it’s a past client current sales and offerings in their neighborhood. So why do we do all this other peripheral stuff? Because the Guru’s tell us to. That’s what they did when they hit it big. In the 80’s, or 70’s. When the only computer they had was a calculator. And they were the only choice, because people couldn’t go to the Google machine and find any of a thousand Realtors, all who seem to specialize on the street they live on, or are moving to.

 

When I train someone, I train them on obtaining leads, and following up with them. And the follow up is simple. Talk to them about Real estate. A new home in the area they are interested in, be it a sale, expired or whatever. It doesn’t matter, just so they hear your voice and your name. Find out when they are moving. And be there when they are ready. It is that simple. Really. You will get 1 out of 2. Why? Because no one else is following up because they are busy putting together their monthly newsletter with the latest coupon in the neighborhood deli.

 

That is why we developed Track the Lead. A simple follow up system that is up and running in five minutes. You learn to use in five minutes. That’s it. 10 minutes. It is so simple you will think it doesn’t work. But it does. And you do not get into "Analysis Paralysis" thinking about what to do.

 

Track The Lead is a CRM database meant to make follow up easy. We help Realtors Think Less, and Do More.

 

Don’t believe me? Give it a try. For FREE! After 24 hours just pay. No I’m kidding. Try it free for 30 Days.

 

Yes, 30 days for FREE. No Credit Card Required up front. Try it out, with no risk.

 

 

Don’t be intimidated any longer. Follow up is easy, if you let it be.

 

Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To Trackthelead.com/trial and give them a try.

 



Helping Realtors Think Less, and Do More

Posted by JohnnyMorrow on April 18, 2014 at 1:25 AM Comments comments (0)


TTL Teal background logo

Track The Lead

Simplicity.

It is easier to do more, when things are simple.  Systems are great, until they become complicated.  Most Realtors are productive when what they do is simple. There has been a common theme in real estate and real estate technology, that the more you do for a client, the more "stuff" you give them, the more successful you will be.


All of this additional stuff often leads to analysis Paralysis.  We as Realtors think too much about what to do, instead of doing.  So what we at Track The Lead have set out to do, is keep Realtors business lives simple.  We intend to build a suite of tools that will help you to talk to and convert more clients, without all of the complications that people say you need.


The first part of the suite is the CRM, or Database Management System.  This Realtor Database is set up so that you, the Realtor, can use it from the start, with little to no training.  A simple walk through video, and short training videos, will be enough, that you will understand the system, and begin using immediately.  You can access these videos on the Track The Lead Blog as they become available.


Right now, you can use the system for FREE.  We want your feed back.  We want to know what you, the Realtor wants.


Feel Free to sign up at www.TrackTheLead.com.  For our early users, you will have access for at least 3 months free, and then only $10 a month after that.


We are excited to bring this awesome experience to you.


Johnny Morrow, Track the Lead

Exit Realtor Broker


Baskets Femmes Nike Blazer Vintage Haute Suede Rouge Orange Pas Cher Soldes En France Ligne 2014

Posted by shubrec on March 11, 2014 at 3:00 AM Comments comments (0)


Ils peuvent ne pas être dans de blazer nike nombreux cas, ils ne sont pas des athlètes et ils n'achètent pas ce produit à réaliser, mais ils aiment le fait que ce qui est réel et il est authentique et il vient de là. Et, vous savez, d'autres personnes attestent que, légitimer, dans un monde. Sport et mode et de la musique et de l'art, d'ailleurs, ils se chevauchent. Donc, ces mondes affectent constamment les uns les autres, je pense que c'est une des raisons pour lesquelles le sport et l'esthétique du sport est très attrayante pour le monde de la mode. La collaboration avec Givenchys Riccardo Tisci est un exemple récent de Nike croisé dans le monde de la mode.

Et les semelles de chaussures bleu et blanc pour créer des combinaisons extrêmement légères sont également appropriés pour cet été, un ami pourrait aiment! Nike Blazer High est un classique de chaussures, cela apporte une version fantaisie de la couleur de la Nike Blazer. Le corps principal de la couleur de la chaussure est bleu-violet, conception vin rouge de blazer nike france l'application de la couture de la boucle, le gros orteil est bleu foncé, côté patch violet conception de chaussures de l'avant-pied, chaussures blanches, nike logo sur les deux côtés du corps, le corps de la chaussure a passé un total de 5 couleurs, très lumineux.

Nike Blazer Salut TG est une paire de chaussures que beaucoup de gens comme, cette version une version spéciale de la laine. dans le froid frappé l'occasion, lancer album intime d'une variété de produits pour le choix large maladie difficile à fournir plus nike blazer high pas cher claire emmêlés, guide d'achat professionnel. Vous ne savez pas. Les gens ont le choix, et puis quelqu'un ramasse quelque chose, ils l'ont mis ensemble, il pourrait être en dehors du monde du sport. mais sinon il n'y limitées collaborations avec des designers de mode avec Nike. mais de la variété léger, même de gens qui détestent maillots manches.

Nous ne pensons pas seulement à ce que les athlètes ont besoin pour effectuer mais ce dont ils ont besoin en tant qu'individus, en tant que personnes ayant des opinions. Ce n'est pas seulement sur les performances mais esthétique, aussi. Donc, tout cela obtient pris en compte avec les dernières technologies, les matériaux, les composants et les processus à améliorer. Vous avez parlé de l'esthétique. Souvent, les grandes innovations Nike ruissellent vers le bas dans la ligne de Nike Sportswear, ou ils finissent par être utilisé par des personnes qui ne sont pas seulement préoccupés par la performance, mais sur la mode et le style.

Vraiment grandes idées viennent juste de cet échange. Donc, il est partie intégrante du processus. Je n'ai pas une certaine capacité magique pour projeter des choses qui vont devenir populaire dans un sens large ou pas. Je pense que mon intuition, en particulier d'être autour de cette pendant une longue période, est très bonne. Mais il ya des surprises ici et là sur des choses qui commencent réellement à partir peut-être un produit de type petite niche et se déplacent dans quelque chose qui est un peu plus grand public. Je veux dire, blazer nike hommes cela fait partie de l'excitation de ce que nous faisons.


Upcoming Events

Tuesday, Jun 27 at 10:30 AM - 11:30 AM
Thursday, Jul 6 at 11:30 AM - 1:30 PM
Thursday, Jul 6 at 11:30 AM - 1:30 PM
Wednesday, Jul 12 at 11:30 AM - 1:30 PM

Additional Resources

Testimonials

  • "I'm 50 years old and the best career decision I've EVER made was joining Exit Real Estate Consultants. Craig Summerall and Retta Whitehead provide the leadership and tools, inc..."
    Best Career Decision EVER
  • "I thoroughly enjoy being part of our HUB. Exit Real Estate Consultants is the place to be. Not only do we have an amazing manager who is so committed to each and every single ..."
    This is such a great tool